Digital Displays: Guidelines, Best Practices, and Timeline

There are approximately 60 TV screens across campus that run the Student Playlist or direct objective content (department-specific for menus, prices, daily events, hours, etc.). 

Access to appear on the Student Playlist is limited to the offices in the divisions of Student Life and Student Services and Enrollment Management. Slides are designed by Student Life and SSEM communication teams, and the playlist is managed by these teams.

Departments outside of Student Life and SSEM: Slides may be accepted for the Student Playlist on a case-by-case basis, depending on capacity. Limit of one slide per department running at any given time. To be considered for the playlist, slides must involve high-level academic or university topics, contribute to harm reduction, or promote/support broad UO initiatives (such as the four goals of Oregon Rising). Final decisions are at the discretion of Student Life Communications.

Slides must be submitted online, not via email. Slides may run for a maximum of two weeks.

Best Practices

Think of digital displays as similar to highway billboards—maximum messaging in minimum time, quickly read. Criteria and standards for digital display design and content are as follows:

  • Must follow university branding guidelines
  • May not exceed more than 20 words not including a URL
  • Must be JPG or PNG format file with horizontal dimensions of 1920 x 1080 pixels
  • Must not contain any image or trademark we do not have the rights to use
  • Must contain a URL or call to action
  • Must be for something open to most students or a historically underserved population
  • Slides that to do not qualify:
    • Surveys or research unless approved by the Vice President of Student Life
    • Promotion of products or merchandise
    • Slides containing logos or messaging that are not supportive of institutional mission
    • Product or political campaign that is not officially contracted with the university

Student programs and organizations can work with the EMU to display their ads on designated screens in the EMU. This process is run by the EMU admin team.

Timeline

Adding ready-made slides to the Student Playlist: Allow a minimum of six business days for our team to review your request.

If you are a department within Student Life in need of design assistance, submit your request through the project request form.

To run slides in academic buildings across campus, you will need to work directly with those departments to reserve a space.